HW 13: Blogs Will Change Your Business

After reading "Blogs Will Change Your Business" by Stephen Baker and Heather Green, I came to the conclusion that the impact of blogging on businesses is more powerful than the impact of blogging on communication. Though I have more commonly heard of blogs by individuals for social and creative expressions, I believe that blogging in the business industry will have a great impact on their progress as a company. With the advance of blogging, the business is able to communicate ideas concerning improvements and ideas that will better benefit their sales. Blogging has given us all a great opportunity to have our say in what we believe, which can go both ways in blogging for business and blogging for communication. It is important for the business to have their consumers aware and up to date with the new and improved advances. With the advantage of blogging, the business is able to receive feedback on the products, which will enable the company to improve. Blogging is a new phenomenon, yet Jeff Weiner, Yahoo's senior Vice President stated in "Blogs Will Change Your Business" that it is just the beginning. "Never in the history of market research has there been a tool like this". (page 229) The quick and instant access of spreading information from company to company and consumer to consumer is "an up-to the minute read on what the world is thinking." When in an industry that needs improving, or has already been improving, blogging provides the form of communication that can even greater improve your development and growth as a company. "As the bloggers read each other, comment, and link from one page to the next, they create a global conversation". (page 228) Ultimately, what is at stake here is the danger of when blogs "attack". Because blogging is an online communication tool, open to most of the world, different views come together and can create a conflict. It is the business's responsibility to monitor their comments and deal from there. Conflicts arise in any situation, but blogging gives the company a larger world wide view of a situation, which has a great impact.