HW 14: Interview with Nick Denton

After reading "Take an Obsession, Then Feed It!", an interview with Nick Denton, I agreed with many of his statements. Although, Denton is in the blogging industry, he does not believe that weblogs are influential enough to take over other larger forms of communication and media... yet. For example he believes that blogging is an evolutionary process that can help, and at the same time, destroy companies. Ultimately, Denton believes that blogging can eventually become a revolution, although it is not something that can happen from one single blog, or simply overnight. Consequently, Denton's business perspective is to focus on a specific age group of eighteen to thirty-four year-olds, who in turn will bring in a larger audience to media buyers. As a result of these efforts over time, the business will grow, yet it is not as fast growing as everyone makes this "new" and beneficial use of technology out to be. Specifically, Denton states that, "The Truth is, weblogs are merely the latest iteration of independent Web media, and they're not rocket science." To take a case in point, Denton relates weblogs to the simplicity of checking your email; the ability to scroll down and read earlier sent letters, in terms of the capability of reading earlier written blog posts. As a result of Denton's beliefs on weblogs, I can side with his views because I believe that blogging has brought the political world a new use of communication, yet there is no way that the The New York Times will be diminishing any time soon due to the enormous increase of blogging.